We’ve been changing the hearing game for over 30 years - this is our story.
The world has gotten louder. It can be overwhelming at times and it’s not too good for your ears either. We put you in control of all the noise. Whether it's your kids (be quiet!) or your favourite band (playlouder!). Your ears can count on us. And we’re not just saying that. The proof is in our products. We are Alpine. We believe hearing is your most valuable gift.
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Caring for your hearing should be as simple as brushing your teeth. Our goal is to set new standards, ensuring a better sound experience for everyone.
"Chief Executive Officer
Excellence in Design and Recognition
Our Dutch roots inspire a commitment to craftsmanship, where design meets durability.Each product embodies the highest standards of quality. Securing eight prestigious Red Dot Design Award over the years, we keep pushing the boundaries in ear care.
We proudly engineer from three beliefs:
Belief 1 - Small habit, big gain
A small routine can make all the difference. We are here to help you look after your ears. It’s as easy as brushing your teeth. Wherever you are. Whatever you are doing.
Belief 2 - Look good, feel good, sound good
Alpines are thoughtfully designed to unite style, comfort, and protection. Our innovation ensures that wearing earplugs becomes second nature, allowing you to look good and feel safe effortlessly.
Belief 3 - Availability is key
The best plugs are the ones you have with you. That's why Alpines are reusable, available everywhere and come with a smart carry case.
Alpine throughout the years.
Alpine was founded in 1994 by Bert van Beek, his daughter Lisette, and Peter de Roode. With Bert's expertise in hearing protection and Peter and Lisette's marketing background, they aimed to raise awareness about hearing damage, starting with customized earplugs for professionals in the Netherlands.
Alpine quickly stood out for its customer focus and innovation. We pioneered with soft custom made earplugs with interchangeable filters, showcasing our commitment to innovation.
Our breakthrough was UniFit, the first universal filter earplug. Initially designed as a temporary solution for professionals awaiting custom earplugs, it quickly met huge demand. This success led to the development of an international distribution network.
We began our international expansion by focusing on the European market.
Our focus on the consumer market began in 2010, leading to groundbreaking innovations. We launched products like PartyPlug, SleepSoft, and Pluggies Kids, designed for all ages and various situations.
We made our mark by selling our first earplugs at a festival.
We launched our own webshop to expand our direct-to-consumer reach and accessibility.
Introducing Muffy Kids! Our first earmuff specially designed for little ones
We proudly won the Red Dot Award for eight of our products
We expanded our range with the introduction of Muffy Baby.
Vendis Capital joined us to further support our growth.
We strengthened our position in clubs and venues with Thunderplugs. Next, we expanded globally by acquiring Acoufun in France, establishing a strong presence in hearing protection at races worldwide.
We proudly joined forces with Formula 1, MotoGP, and the 24 Hours of Le Mans.
We proudly launched our new retail packaging, making it more sustainable and eye-catching.
During the COVID-19 pandemic, we introduced a new earplug called SleepDeep.
By introducing 30 new products, we offer the right hearing protection for every age and occasion.
Leading in hearing protection, our products are recognized across retail sectors in the Netherlands, Germany, France, and the UK. We pride ourselves on collaborations with major retail chains.
We achieved certification as a B-Corp. By reinforcing our commitment to healthy hearing, we aim to make a meaningful impact on society and the environment with our products.
Building on the success of the 2017 Muffy Baby, in 2024 we introduced an improved ear muff. This new model fits better, is more comfortable, user-friendly, and safer. Plus, it looks nicer.
We've launched Alpine Silence, a product line combining design, comfort, and optimal noise reduction. This earplug is both stylish and highly functional. Alpine Silence is the first in this series, with more versions to come.
We’ve proudly joined forces with Indy500.
Our Impact and Vision for the Future
Driven by innovation, sustainability, and awareness, we have come a long way, and this is just the beginning. We're on a mission to make healthy hearing accessible to everyone and won't rest until ear care is second nature. By providing next-level ear care products for every occasion and ear type, we are nurturing a new generation of healthy ears.
Together we take care for a new generation of healthy ears.
Where to Find Us
Alpine's reach is global, available on our website, major online marketplaces, renowned retail stores, and at over 100 festivals and high-profile events worldwide. Our products, celebrated in 65 countries, are bolstered by partnerships with industry giants like F1, Mojo, and Live Nation, making our impact truly worldwide.
