Privacy statement

General information

Alpine believes it is important to handle personal data with care and to be transparent about how we do so. In this privacy notice, we explain how we process your personal data and what your rights are when we process your personal data.

If you have any questions or complaints about how Alpine handles personal data after reading our privacy notice, or if you wish to exercise any of your rights under the General Data Protection Regulation (GDPR), you can contact us via:

Email
privacy@alpine.eu

Phone
+31346333350

Postal adress
Alpine Nederland BV
Europalaan 40
3526 KS Utrecht 
Nederland

What is personal data?

Personal data is all data that can be directly or indirectly traced back to a person. This data therefore contains information about you. Examples of personal data are your name, address details, contact details, bank account number, IP address and browsing and surfing behaviour.

What is meant by ‘processing personal data’?

The term 'processing of personal data' encompasses all activities we may carry out with your personal data, including collection, storage, retrieval, and deletion of that data.

Whose personal data does Alpine process?

We process personal data of everyone who has direct or indirect contact with Alpine or uses our products and services, such as:
•    Website visitors.
•    Customers.
•    People who have subscribed to our newsletters and/or mailings.
•    Applicants.
•    Business partners.

What personal data does Alpine process?

The personal data we process depends on the type of contact you have with Alpine, or which of our products and services you use.
 
An overview of the personal data we process:
•    First and last name.
•    Address details.
•    Phone number.
•    Email address.
•    IP address.
•    Location data.
•    Data about your activities on our website.
•    Data about your surfing behaviour across different websites.
•    Internet browser and device type.
•    Bank account number.
•    Other personal data that you actively provide to us (for example, by creating a profile on our website, or in correspondence via email or telephone).

Why does Alpine process my personal data?

We process your personal data solely for clear, specific, and legitimate purposes. Before collecting any data, we carefully determine its intended use. Furthermore, we will not use your personal data for any other purpose, unless it aligns with the original purpose.

We process your personal data for the following purposes:
•    To process your order and payment.
•    To deliver ordered products and services.
•    To send our newsletter and/or promotions.
•    To be able to call or email you if this is necessary to be able to perform our services.
•    To inform you about changes to our products and services.
•    To offer you the opportunity to create an account.
•    To analyse your behaviour on our website, in order to improve the website and to tailor our range of products and services to your preferences.
•    To track your surfing behaviour across different websites, in order to tailor our products and services to your needs.

In addition, we only process your personal data if there is a lawful basis for this: a good reason that justifies us processing your personal data. We process your personal data on the basis of the following justifications:
•    If you have given us consent (for example, to send you newsletters and promotions).
•    To fulfil an agreement with you (for example, to process your order).
•    To comply with our legal obligations (for example, in the context of the right of withdrawal and legal guarantees).
•    To promote our legitimate interests (for example, for marketing purposes).

I gave Alpine consent to process my personal data, but I changed my mind. Can I withdraw my consent?

Yes, you may withdraw your consent at any time. This can be done via:
•    The unsubscribe links in our newsletters and mailings.
•    The contact options at the top of this page.
 
From the moment you withdraw your consent, we will stop processing your personal data. Processing of your personal data that took place prior to the withdrawal of consent remains lawful.

How long does Alpine store my personal data?

We do not store your personal data for longer than is necessary to fulfil the purpose for which it was collected. In some cases, we are legally obliged to store your data for longer.
 
We use the following retention periods for the following (categories) of personal data:
•    Personal details: for the duration of any agreement regarding our products and services.
•    Address: for the duration of any agreement regarding our products and services.
•    Contact details: for the duration of any agreement regarding our products and services.

What are my rights if Alpine processes my personal data?

Under the GDPR, you have several privacy rights when organisations process your personal data:

Right of access
You have the right to ask whether we process your personal data and, if so, to receive details about the data we process.

Right to rectification
If your personal data is inaccurate or incomplete, you can request that we correct or update it.

Right to erasure
You can ask us to delete your personal data under certain circumstances.

Right to restriction of processing
You have the right to request a temporary restriction on the processing of specific personal data, for example, if you believe the data is inaccurate.

Right to data portability
In certain cases, you can ask us to transfer specific personal data to you or another organisation.

Right to object
If we process your personal data based on legitimate interest, you have the right to object to this processing.

I want to exercise one of my rights under the GDPR. How can I do this?

If you wish to exercise any of your rights under the GDPR, you can submit a written request by email to privacy@alpine.eu, or by post to Alpine Nederland BV, Europalaan 40, 3526 KS Utrecht, The Netherlands. We will respond to your request as soon as possible, but in any case, within four weeks.

To process a request, we must first be certain that it was submitted by the rightful owner of the data. If we have reasonable doubts about your identity, for example because you submitted the request with a different email address than the one you used to place an order with us in the past, we will first verify your identity by asking a number of verification questions.

If you are not satisfied with how your request has been handled by us, you have the right to file a complaint with the Dutch Data Protection Authority. You can do so via the following link: https://www.autoriteitpersoonsgegevens.nl/en/submitting-a-tip-off-or-a-complaint-to-the-dutch-dpa 

Does Alpine pass on my personal data to other organisations?

We do not sell your personal data to other companies.
 
For certain business activities, we rely on external service providers. We only share your personal data with the following external service providers:
•    Payment services.
•    Delivery services.
•    Customer service companies.
•    IT service providers and hosting providers.
•    Advertising and marketing services.
 
When external service providers process personal data on our behalf, we ensure that agreements are in place to safeguard the confidentiality and security of your data. These agreements are formalised in a data processing agreement. We remain responsible for how your data is handled.

Does Alpine transfer my personal data to third countries or international organisations?

We prioritise working with service providers who process personal data within the European Economic Area (EEA). The same level of protection in the field of privacy applies within these countries.
 
However, some of our external service providers process personal data in the United States. In such cases, we take steps to ensure an adequate level of privacy protection, such as using EU Model Contracts and, where necessary, conducting a Transfer Impact Assessment.

Does Alpine use my personal data for automated decision-making, including profiling?

No, we do not engage in automated decision-making or profiling that would have legal consequences for you.

Changes to this privacy statement

We may update this privacy statement from time to time. For this reason, we recommend reviewing it periodically to stay informed of any changes.

Last updated: 11 February 2025